With an endless list of services obtained from the internet, the number of internet users across the world rose to 5.30 billion, with an annual hike of 3.7% of users per year. In today’s era, PPC (pay-per-click) has turned out to be an efficient and familiar way for businesses to promote their services and products online instantly. For businesses looking forward to creating a prompt buzz about their service or product and generating leads, adopting PPC stays as an instant and valuable booster for the success of the business.
The digital marketing tides are indeed escalating, and organizations are looking for ways to hike their brands before customers. For gaining immediate results by increasing search engine visibility, Ranked Up plays an important role. The leading digital marketing firm called Ranked Up delivers impeccable PPC services that reap remarkable results. Ranked Up has a continuous track record of success with customized pay-per-click solutions for organizations looking for a strong online presence and maximum ROI.
Ranked Up offers a comprehensive set of PPC services, such as ad campaign creation, keyword research, and continuous optimization to make sure that the ads are relevant to the audience. Ranked Up has a team of experts who specialize in social media advertising, Bing Ads, Google Ads, Ad copy techniques, and employing strategic bidding for escalating click-through conversions and rates. Ranked Up is a pioneer in PPC services and renders effective PPC campaigns and management for several businesses.
Pay-per-click, or PPC, is a digital advertising model where the advertisers pay every time their ads are clicked. PPC is a category of online advertising which is used in search engines and social media platforms. PPC ads come in different forms, such as display ads, text, and video ads. The most prominent and usual form of PPC advertising is through search engine advertising.
By opting for Google Ads Marketing Services from trusted PPC management companies like Ranked Up, customers enjoy innumerable benefits.
1. The key benefit of Google AdWords is its faster working compared to SEO. Both Google Adwords and SEO are search engine marketing strategies for generating leads and traffic. But with a flawless Adword campaign, businesses are benefitted quickly.
2. With the high-rise use of smartphones, Google Ads provides mobile-specific features that focus on mobile users specifically.
3. Google Ads are not just meant for local markets but are used for global campaigns permitting businesses to make a mark in the international space.
4. Measuring the performance of Google Adwords is possible, and businesses can know who clicked on the ad, the amount of traffic obtained from Google Adwords, the number of leads generated, and the keyword that brought in more traffic, etc.
5. Brand awareness surges with Google Adwords, though the user does not click on the Ads. Brand exposure and visibility result in brand recognition and possible future conversions.
Pay-per-click, or PPC, is a beneficial category of Internet marketing in which advertisers pay a fee every time an ad is clicked. PPC plays a significant role in driving traffic to the site and generating leads. There are various types of PPC services that, when used perfectly, help you reap success in the long run.
Search engine ads are also termed search engine marketing or search engine advertising. They are a category of online advertising that appears above organic search results or alongside different search engines such as Bing, Google, Yahoo, etc. These are usually text-based ads that are appropriate to the search query of the user and work in several ways.
In this category, advertisers pick specific key phrases or keywords associated with their services or products. As the user types the search query, Ads are displayed if the query matches the keywords.
During relevant searches, search engine runs ad auctions to finalize the ads to be displayed. Factors such as ad quality, bid amount, and ad extensions determine the ad’s position on the result page of search engines.
Ad copy ads that consist of a description, a headline, and a link that leads to the advertiser’s website. The main intention of the ad copy is to grab users’ attention to click on the ad and navigate to the advertiser’s web page.
CPC or cost per click: Advertisers pay an amount every time the user clicks on an ad.
Advertisers utilize ad extensions that render additional information in the ad, such as location, contact details, and link to their site.
Display advertisements are familiar as they are effective and grab the attention of 90% of visitors. Display ads appear as graphics, images, videos, or animations to create visual creativity and engage users visually. These display ads are placed on a wide range of websites, apps, forums, blogs, and social media platforms. Advertisers utilize interest-based contextual, demographic, and behavioural targeting to make sure display ads are portrayed to the right audience. With creative and visually appealing display ads, a broader audience is reached.
PPC on social media is the process of running paid campaigns on social media networks such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. PPC on social media comes in different formats, such as video ads, images, lead generation ads, carousel ads, and sponsored content. PPC ads on social media platforms show user engagement through click-throughs, comments, likes, and shares. PPC on social media promote products on social media profiles and grab the attention of visitors towards certain service or products.
In this type of PPC service, ads are shown to visitors who have already visited the website. Since the visitor has navigated to the website and is interested in the service or product, a remarketing campaign will turn out to be successful. It is usually used for visitors who are very near to converting into the sales funnel. The visitors list targeted through Google remarketing are
- Visitors previously purchased from the site
- Previous visitors
- Individuals signed up for the newsletter
- Cart abandoners
- Visitors who watched YouTube videos of business
- Visitors who spent more time on business but did not turn into customers.
Google Remarketing is considered an incomparable tool for increasing conversions and re-engaging customers who are already in the products or services.
Google shopping ads are beneficial for e-commerce buisness for the promotion of their products and target customers looking for particular products. The shopping ads contain a price, a picture of the product to be sold, a description, and a title of the product. These shopping ads are the most profitable part of PPC advertising efforts by businesses. Google shopping ads are highly product-centric and visual.
As the user searches for the products, the shopping ads appear on the Google search results page in a separate shopping tab or as a visual carousel beside or above the text-based search results. Advertisers target particular audiences based on a few parameters like user demographics, product categories, keywords, and geographic locations. Google shopping ads are considered a powerful tool for e-commerce businesses to showcase products in search results for more conversions and sales.
Stream ads on YouTube are a category of video ads that pop up on YouTube, either before, after, or while watching YouTube videos. Businesses and advertisers use in-stream ads to engage and reach large audiences. In-stream Ads are one of the most prominent categories of PPC campaigns. It is a fact that 63% of internet users make use of YouTube regularly, and hence creating engaging and interesting ads helps advertisers grab audience attention.
Businesses desiring to promote the installation of business apps on users’ devices can opt for app install ads. With app install ads, the apps of any business can be promoted on AdMob and Google display networks. The app installs ads work on iOS and Android and helps in increasing the count of business apps on users’ devices. The usage of an App install ad is simple, where ads are created on the ad words interface and ‘App installs’ are selected. Bids are set after choosing to target opinions. These are then showcased to users most likely to install the app. Businesses looking for a highly effective strategy for app installation can give it a try.
Gmail sponsored promotion, or GSP, is another familiar category of advertising format rendered by Google Ads that helps businesses promote services, content, or products directly within Gmail. These ads are found in Gmail user’s inboxes under the tab named Promotions. Gmail-sponsored promotion ads are considered a valuable tool for engaging more audiences. The click-to-call functionality is another promising feature of GSP that helps in making direct calls to businesses to make sales.
GSP is an exclusive and beneficial tool for businesses looking forward to promoting special offers, engaging Gmail users, escalating brand visibility, and generating leads. GSP reaches customers directly through their inboxes by targeting users based on their activity and interest.
At Ranked Up, we have seasoned experts with years of experience and intense knowledge about digital advertising. Our experts tailor PPC strategies that coordinate with the unique organization’s goals. We concentrate on maximizing online visibility, grabbing targeted traffic, and boosting conversions. We also make sure that the advertising budget is effectively utilized with proper budget management, audience targeting, and data-driven optimization. At Ranked Up, we are committed to measurable results, transparent communication, and continuous learning. Invest in the best business growth strategy and increase revenue with our ideas.
Ranked Up a leader in PPC services with an exclusive track record for more than a decade in effective PPC advertising campaigns for businesses. Ranked Up focuses on businesses to obtain high leads, and hence, our campaigns are accurately created.
Ranked up has tremendous years of experience in PPC services, handling multiple clients. We understand and adopt Google guidelines and have made all campaigns successful. Our team has talented members who are Google Ads certified members and provide ultimate results with their skills. Check the pointers below and know what you’ll get if you associate with us.
Ranked Up team works on keywords and provides complete analysis and research for the online success of clients. We believe that the cornerstone for any campaign’s success is choosing the right keywords. Hence, our experts hunt for industry-specific keywords and analyze the competition, search volume, and relevance. We work continuously, adapt keyword techniques, and respond to changes in market trends. We help you pick the appropriate keyword that you like to focus on.
Ranked-up PPC services are pioneers in crafting compelling ad copies that impress and convert. We understand the significant role of ads that help in driving engagement and clicks. Ranked Up has a team of experts who continuously work on ad copies to resonate with teh audience for excellent results. We also test the various ads’ support in optimizing the performance. Our ad copy creations work as effective conversion drivers in the competitive digital market.
If your business is a new entry to PPC, then hold hands with us as we help you start with the basics of PPC and make your efforts successful. We render clients advanced scheduling and targeting strategies. With continuous geographic, demographic, and behavioral targeting, Ranked Up ensures showing the ads to the most appropriate users. Our scheduling experts post ads when they are most likely to be generated as conversions. We offer accurate targeting and scheduling that optimizes target efficiency and delivers maximum ROI for clients.
At Ranked Up PPC services, we are aware of the importance of marketing and its results, and we go the extra mile to get ahead of the competitors. Testing and optimization is a PPC service that ensures peak campaign performance. Ranked Up continuously conducts tests for bidding strategies, targeting, and fine-tuning target elements. Our expert team analyzes the data and implements refinements that help to trigger click-through conversions and rates. Ranked Up’s commitment to continuous improvement assures that clients achieve greater ROI and that campaigns stay effective.
Ranked UP reads the minds of clients and knows that every client has different needs. We hold hands with clients and develop custom PPC strategy that derives the required results. At Ranked Up, we render comprehensive optimization and management solutions. Our team bends over backward in analyzing and monitoring campaign performance. We also fine-tune parameters such as keywords ad creatives and focus on maximum results. We are a flexible team that changes to varying market dynamics with a driven approach, ensuring maximum ROI and cost efficiency. The talents in the Ranked Up team manage bid strategies, budget allocation, delivering campaigns, and audience targeting that syncs with clients’ objectives.
While discussing PPC management, every client does not desire to make a dent in their wallet. In such cases, Ranked Up can help the customers and ensure their money is worth spending. For clients looking for a critical tool for measuring campaign success, conversion tracking is the best. Our tracking codes monitor every conversion, whether it is a sale, lead, or another desired action. We also pull customers into the loop and discuss making decisions by understanding data. We follow the appropriate strategies that work and neglect the unwanted ones, as we have been in the field for more years. Associate with us and make your campaigns successful.
By getting into PPC campaigns, there are innumerable aspects to be monitored. Hence, a dedicated crew that keeps an eye on all parameters is needed. By associating with Ranked Up, we help you set up campaigns, monitor their performance, and watch the successful implementation of ads. Though PPC campaigns are tough, Ranked Up offers several services that help customers get through. Ranked-up professionals help in every step of the PPC campaign, from initiating accounts, creating ads, monitoring the results, and retrieving the best results. Partner with us as we help to make the campaign successful with our unlimited efforts.
At Ranked Up, we escalate quality score and conversion rate by creating exclusive PPC testing and designs, ads, etc. We adopt a systematic approach to improving user experience, streamlining conversion funnels, and designing persuasive landing pages. With proper testing, we continuously analyze, multivariate testing, and refine our client’s campaigns. Call us right now, and we will help you trigger your revenue without much investment in PPC services.